Legal

Terms & Conditions

Last updated 13 August 2026

These Terms & Conditions ("Terms") govern your access to and use of Dash, a weekly operating system for tracking business KPIs, together with any associated websites and services (the "Service"). The Service is operated by BlendMode ("we", "us").

By creating an account or using the Service, you agree to these Terms. If you are agreeing on behalf of a company, you confirm you have authority to bind that company.

1. The Service

Dash lets you define KPIs, record weekly figures against them, and view those figures across dashboards and scorecards. We may add, change, or remove features over time. Where a change materially reduces core functionality, we will give reasonable notice.

2. Accounts

You must provide accurate account information and keep your credentials secure. You are responsible for activity that happens under your account, including activity by users you invite. Tell us promptly at support@blendmode.com if you believe your account has been accessed without authorisation.

You must be at least 18 years old, or the age of majority in your jurisdiction, to use the Service. You may not choose a username that impersonates someone else, infringes a trade mark, or is offensive.

3. Trials, beta features, and feature changes

We may offer free trials or free plans. We may change what a free plan includes, or end a trial, with reasonable notice. Unless you enter payment details and select a paid plan, your account will not convert to a paid subscription at the end of a trial.

Features labelled beta, preview, or early access are provided for evaluation, may be incomplete or unstable, may change or be withdrawn at any time, and are excluded from any service commitment or warranty. Do not rely on a beta feature for anything business-critical.

4. Plans, billing, and cancellation

  • A company is the billing unit. Dashboards and users are not billed separately.
  • Paid plans are billed in advance, monthly or annually depending on the billing period you select. Annual plans are charged as a single up-front payment.
  • Subscriptions renew automatically for a further billing period unless you cancel before the renewal date. You authorise us and our payment processor to charge your payment method on each renewal.
  • Fees are stated on our pricing page, are exclusive of taxes unless stated otherwise, and you are responsible for any applicable sales tax, VAT, or withholding.
  • You may cancel at any time. Cancellation takes effect at the end of the current billing period, and we do not provide pro-rated refunds except where required by law.
  • If payment fails, we may retry it, and we may suspend access to paid features after reasonable notice. Amounts that remain unpaid may accrue interest at the maximum rate permitted by law.

5. Fee changes

We may change our fees. We will give reasonable advance notice before a change takes effect, by email or in-product notice. A change applies from your next renewal, never mid-period. If you do not accept a new price, you may cancel before it takes effect; continuing to use the Service after that date means you accept the new fee.

6. Your data and content

You keep all rights in the business data, figures, notes, and other material you enter into or connect to the Service ("Your Data"). You grant us a limited, worldwide, non-exclusive licence to host, copy, process, transmit, and display Your Data solely to operate, secure, and support the Service for you. That licence ends when Your Data is deleted from the Service.

You warrant that you own Your Data or have the rights necessary to submit it, including any data pulled from third-party tools you connect, and that it does not infringe anyone else's rights or break the law. We may remove material that we reasonably believe is unlawful or breaches these Terms, and will tell you where we are permitted to.

Our handling of personal data is described in our Privacy Policy.

7. Third-party integrations

The Service can connect to third-party tools so that figures flow into your KPIs automatically. When you authorise an integration you permit us to access, retrieve, and store the data that integration exposes, on your behalf and to the extent needed to provide the Service.

Those tools are operated by others under their own terms and privacy policies. We do not control them and are not responsible for their availability, accuracy, pricing, or practices. A provider may change or withdraw its API at any time, which may interrupt or end an integration. Disconnecting an integration stops new data flowing into your KPIs; figures already recorded remain until you delete them.

We may cache retrieved data to keep the Service responsive, and we may use aggregated, de-identified information that cannot reasonably be linked back to you or your business to operate and improve the Service.

8. Artificial intelligence

Some features use automated or machine-learning techniques — for example, suggesting KPIs that suit a business model, or summarising a trend. These features may rely on third-party AI providers.

AI output is generated statistically and can be wrong, incomplete, or misleading, even when it reads confidently. It is a starting point, not advice, and it is not a substitute for your own judgement or for a qualified professional. You are responsible for reviewing any output before relying on it or acting on it. We give no warranty as to the accuracy, suitability, or originality of AI output, and identical or similar output may be generated for other users.

You must not use these features to generate unlawful, deceptive, infringing, or harmful material, to attempt to extract another customer's data, or in any way that breaches the terms of the underlying AI provider.

9. Acceptable use

You agree not to:

  • break the law, infringe others' rights, or upload unlawful content;
  • attempt to access accounts, systems, or data you are not authorised to access;
  • probe, scan, disrupt, or overload the Service or its infrastructure;
  • reverse engineer the Service except where that restriction is unenforceable by law;
  • use automated means to scrape or extract the Service beyond what our documented features allow;
  • resell or provide the Service to third parties except as expressly permitted by your plan.

10. Confidentiality

Each party may receive information from the other that is marked confidential or would reasonably be understood to be confidential. Each party will protect the other's confidential information with at least reasonable care, use it only to perform under these Terms, and disclose it only to staff and advisers who need it and are under similar obligations.

These obligations do not apply to information that is or becomes public through no fault of the receiving party, was already known to it, is independently developed, or is lawfully received from a third party. A party may disclose confidential information where legally compelled, giving prior notice where it is permitted to do so.

11. Intellectual property

The Service, including its software, design, and branding, remains our property or that of our licensors. These Terms grant you a limited, non-exclusive, non-transferable right to use the Service while your account is active and in good standing. You may not copy, frame, or redistribute the Service or use our name or logo without written permission. Feedback you send us may be used without obligation to you.

12. Links to other websites

The Service and our website may link to sites we do not operate. We do not control and are not responsible for their content, policies, or practices, and a link is not an endorsement. Your use of a linked site is governed by that site's own terms.

13. Suspension and termination

We may suspend or terminate access if you materially breach these Terms, or where required to protect the Service or other customers. Where the circumstances allow we will give notice first; where they do not — for example suspected fraud, a security incident, or a legal requirement — we may act immediately and tell you afterwards. You may stop using the Service and close your account at any time.

After termination you may export Your Data for a reasonable period, after which we may delete it in line with our retention practices. Sections that by their nature should survive — includingYour data and content, Confidentiality, Intellectual property,Indemnification, Disclaimers, Limitation of liability, andGoverning law — survive termination.

14. Indemnification

You will defend and indemnify us against third-party claims, and reasonable costs and damages finally awarded, arising from Your Data or from your use of the Service in breach of these Terms or of applicable law. We will defend and indemnify you against third-party claims that the Service as provided by us infringes that party's intellectual property rights.

In each case the indemnified party must give prompt notice of the claim, allow the other party to control the defence, and provide reasonable cooperation.

15. Disclaimers

The Service is provided "as is" and "as available". Dash reports the figures you and your connected tools supply; it is not accounting, tax, financial, or legal advice, and decisions you take based on it are your own. To the fullest extent permitted by law we disclaim implied warranties, including merchantability, fitness for a particular purpose, and non-infringement, and we do not warrant that the Service will be uninterrupted, error-free, or that any particular result will be achieved.

If we do not enforce a provision of these Terms on one occasion, that is not a waiver of our right to enforce it later.

16. Limitation of liability

To the fullest extent permitted by law, neither party is liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, goodwill, or data. Our total aggregate liability arising out of or relating to the Service is limited to the amounts you paid us for the Service in the twelve months before the event giving rise to the claim.

17. Exclusions

Some jurisdictions do not allow the exclusion of certain warranties or the limitation of certain damages. Where that is the case, the exclusions and limitations above apply only to the extent permitted, and nothing in these Terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be limited.

18. Changes to these Terms

We may update these Terms. If a change is material we will give reasonable notice, for example by email or an in-product notice. Continuing to use the Service after a change takes effect means you accept the updated Terms.

19. Assignment

You may not assign or transfer these Terms without our prior written consent. We may assign them to an affiliate, or in connection with a merger, acquisition, or sale of substantially all our assets, on notice to you. These Terms bind and benefit each party's permitted successors.

20. Severability

If any provision of these Terms is held invalid or unenforceable, it will be applied to the minimum extent necessary to make it enforceable, or severed if it cannot be, and the remaining provisions stay in full force.

21. Entire agreement

These Terms, together with the Privacy Policy and any order or plan details you accept, are the entire agreement between us about the Service and supersede any earlier understanding on that subject.

22. Governing law

These Terms are governed by the laws of the State of Tennessee, United States, without regard to conflict-of-laws rules. Any dispute is subject to the exclusive jurisdiction of the state and federal courts located in Tennessee.

23. Contact

Questions about these Terms can go to support@blendmode.com or +1 615 721 2444, or by post to BlendMode, Franklin, Tennessee, United States.